When designing a web page, content is the most important thing. Some say the more the better. Others say that the relevancy of your content is of utmost importance. Trial and error is possibly the best technique when you have a great idea for a website and you want it to show up on the almighty google.
In the past I have developed websites that I thought were amazing only to be let down when they are nowhere to be found on google searches. Boo! Then I’ve had web pages that I thought were absolutely terrible and they pop up on page 1. What the hell! So needless to say the “google dance” is a tricky one.
So where do we go from here? I have come to realize that the proper amount of content and relevancy is the key to having visible web sites. So whats the proper percentage of both of those things. There is none! Go big or go home is the best motto for this problem. Load your web sites up with as much relevant content as possible. Seems easy right? Well, there’s not much more to it than that
Well what about keywords? They are not nearly as important as a lot of people think they are. Sure, keywords and relevancy kind of go hand in hand…right? Absolutely. If you are making a site about “baseball”, then yes, the word baseball is going to have to be very present in the content of your site. Other words related to “baseball” are also going to be important. After all, your site is about baseball. So words like “strike out”, “home run”, “stolen base”, etc. are going to be on your site most likely. However, the key here is talking as much as you can about these words. Make sense?
Unfortunately, there is no magic formula for having your websites show up on google organically. You can always run an adwords campaign if your website is a business. I developed a tow truck website and got great traffic with my adwords campaign. The website was www.towmestlouis.com. I killed it with that site thanks to adwords. It costs a little bit of money, but you are guaranteed traffic to your site. So its a great way to get a website up and running, but nobody wants to shell over hundreds of dollars to get your website visible. So, get going on that relevant content. There are several ways to have a “visible” website, but content and relevancy are number one in my book.